Since September 22th, U’Wine offers Grands Crus on sale on 2 Chinese marketplaces in the Retail Offer framework.
The first Négociant on La Poste – La Boutique France
China is the targeted market since Retail offer has developed. The first partnership signed by U’Wine with Cathay Pacific followed this strategy. Today, U’Wine launches officially its 2nd partnership with La Boutique France, (La Poste group) that offers a e-commerce solution to French brands to sell their products online in China. La Boutique France is displayed on 2 Chinese marketplaces, T-Mall Global, owned by Alibaba, and JD Worldwide. They promote among other things French olive oil, natural cosmetics and wine. U’Wine is the exclusive Grands Crus brand online. https://laboutiquefrance.fr
A 13 references catalogue
U’Wine has opened online 13 Grands Crus on sale on La Boutique France page, an accurate selection approved by U’Wine Selection Committee. We can find Domaine de Chevalier 2000, Château Beychevelle 2009, Château Lagrange 2008 or Château Beauregard 2009.
A new direct distribution channel
Both marketplaces T-Mall Global and JD Worldwide represent an important part of the e-commerce in China with more than 527 millions users. T-Mall Global targets high-range consumers with a high purchase power and looking for qualitative and garanteed products. Thanks to the partnership signed with La Boutique France, U’Wine is able today to deliver its Grands Crus directly to the final consumer. Each bottle ordered online is shipped from Bordeaux to China with Colissimo International and delivered within one week at the customer doorstep.